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Introducing Pastelage: The Evolution of Balayage

A pastel-toned balayage.

There's no denying that balayage has been a fan-favorite hair coloring technique for years, but now there's a new evolution of the technique that involves the use of vibrant and colorful shades. Allow us to introduce you to PASTELAGE. Put simply, PASTELAGE is a pastel-toned balayage. The technique utilizes a combination of pastel tones-made possible with L'Oréal Professionnel's new #COLORFULHAIR range-applied directly to the hair using a professional balayage technique. The result is a chic, premium way to wear pastels and play with color. To learn more about this in-salon treatment, we tapped Shelley Gregory, known for her work with creative color as L'Oréal Professionnel Ambassador on PASTELAGE, for the inside scoop. (Check out her work on Instagram @shelleygregoryhair !) Read on for everything you need to know about PASTELAGE.


Talk us through the PASTELAGE technique.


"How I achieve PASTELAGE is by hand-painting blonde highlights onto the hair. After processing the highlights to a level 10 (very light blonde), I rinse out and apply various pastel shades of choice from L'Oréal Professionnel's #COLORFULHAIR palette. I can apply just one pastel shade or many depending on the client's personal style or look they wish to achieve."


What do you love about PASTELAGE?


"The fact that it is a low commitment way to have colorful hair. Once the pastel shades have washed out, you are left with a beautiful classic blonde balayage. And depending on the client, they can come back in and try new pastel shades or leave their hair blonde."


Who is a good candidate for PASTELAGE?


"A client who wants a low maintenance result or more of a natural look for their hair is a good candidate for PASTELAGE. I prefer my client's hair to have quite a bit of regrowth (about 4-6 inches), although this service can be performed on anyone."


Who is not a good candidate for PASTELAGE?


"The health of the hair is important. I do not recommend overly damaged hair to go through this process. If the client's hair is damaged, I get them started on a moisturizing treatment in salon with the L'Oréal Professionnel Powermix Repair treatment and prescribing the L'Oreal Professionnel Serie Expert Vitamino Color A-OX range for at-home use."


How long does PASTELAGE last?


"Pastels can last in the hair from 3 to 12 washes depending on the colors chosen. I recommend my clients use a sulfate-free shampoo-like L'Oréal Professionnel Serie Expert Vitamino Color A-OX Soft Cleanser-and always shampoo with cold water as infrequently as possible. The client doesn't need to worry about the fade though, the fade is always as beautiful as the day they walk out of the salon."


Ready to give PASTELAGE a try? Book a consultation with a L'Oréal Professionnel colorist and discover the possibilities today! Before you do, Gregory wants you to consider this: "With PASTELAGE, you don't have to commit to one pastel – and that is a positive," she says. "You don't have to be stuck with a color you get bored of or something that isn't what you want when it fades. Embrace the fade and then play with different pastels with each salon visit!"

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