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How to Keep Red Haircolor Bright

Find out how to keep your crimson looking its best!

Sexy, bold, and utterly unique, red hair is undoubtedly one of the most beautiful haircolors around-whether you were born with ginger locks or you get a little help from the salon! No matter which shade of red you rock-from a natural-looking copper to a rose gold to a fiery electric auburn-chances are you're more than aware of how fast red can fade. This season, take control of your crimson! We chatted with hairdresser and L'Oréal Professionnel Artist Suzie Bond to learn how to keep red haircolor bright!

Winter is one of the best seasons to give red a try. Bond explains that since red is a haircolor that can be difficult to keep looking fresh, it's a good idea to wait until sun exposure is limited to maximize the longevity of the color.

One of the best aspects of red hair is its versatility. "Technically, red is the only haircolor that works on every single skin tone," explains hairdresser and L'Oréal Professionnel Artist, Suzie Bond. The reason the color is so complementary on so many people is because it has the ability to be customized. According to Bond, if you have fair skin, your crimson haircolor may be more cool toned. Alternatively, if your skin is more warm-toned, your hairdresser will likely give you a warm or golden copper. "Almost everyone looks great in combination warm and cool red tones. So if in doubt, try a combination red," says Bond.

"[Red hair] requires a bit more care and maintenance than a blonde or brunette," Bond says. In order to keep red haircolor bright you'll want to give your locks the T.L.C. it deserves. Use professional quality shampoos and conditioners as they've been specifically created for color- and chemically-treated hair. Use products like Vitamino AOX. "Keeping your hair in top condition will create more durability of your red shade," she says. When shampooing, opt for cooler water since excessive heat can cause color to fade even faster. The same goes for heat styling. "Use a heat protective cream or spray prior to blow drying," she says. "Turn your hot irons down to 250-300 degrees, and try to limit your use." Bond explains that the heat can open the cuticle and let that gorgeous color leak right back out.

If you notice your color starting to fade-but your roots still look great-make an appointment for a gloss treatment. Glosses help to add vibrancy back into your shade and won't compromise your base color as they simply fade away on their own after 6-8 weeks. Also, for root maintenance plan to visit the salon every four weeks. Prescheduling the appointments will keep yourself on track and keep your hair looking it's best!

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