Strengthen weak strands with Smartbond.
Between heat styling, climate, and coloring, our hair is subjected to an onslaught of aggressors on a regular basis. Coloring your hair, especially, can be damaging, primarily when you're going for frequent services or you're lightening your locks more than a couple levels. But, thanks to an innovative professional service-and new take-home product-from L'Oréal Professionnel, you can better protect your hair during your next color service. Keep reading to learn more about Smartbond, an exclusive strengthening service available in salons.
What Is Smartbond?
Ideal for damaged, sensitized, dull-looking or color-treated hair, Smartbond is a two-step bond strengthening salon service available during a haircolor appointment at a L'Oréal Professionnel salon. In the salon, your hairdresser will add Smartbond to the haircolor or lightener being used in order to protect and strengthen your hair during the color service. During the next step of the process, your hairdresser will apply a pre-shampoo at the sink, which will help you hair feel nourished, smooth to the touch, and have radiant shine.
Now, L'Oréal Professionnel salons offer a professional-quality Smartbond conditioner to take home after your service. This exclusive conditioner can help to protect your hair after the in-salon service and should be used once a week in place of your regular conditioner.
The Benefits of Smartbond
"Traditional oxidants and lightening products need to open up the cuticle and break down bonds for the natural pigment to be removed from the hair," explains celebrity hairstylist and L'Oréal Professionnel Artist Jason Backe. "The process can rough up the cuticle, leaving it dry and dull." Smartbond helps to protect already strong bonds in the hair and strengthen those bonds that have been weakened during color services, preserving the hair's integrity even when you're going lighter. It works well with all haircolors, not just blonde!
In addition to using Smartbond's conditioner at home, you'll want to make sure you follow a hydrating hair care routine to best preserve the health of over-processed strands. We share the ultimate hydrating hair care routine here.