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Covering Your First Greys? Opt for Demi-Permanent Hair Color

Everything you need to know.

We all have to deal with our first grey hairs eventually. Some women prefer to wear them proudly, while others wish to cover them up immediately. If the latter is you, consider a demi-permanent hair color to get the job done. We quizzed L'Oréal Professionnel Artist Shelley Mohr on our biggest demi-permanent color questions. Read on to discover the advantages of using demi-permanent hair color to cover your first greys, how to determine your ideal shade, and more!




There are a number of benefits to opting for demi-permanent color to cover your first greys versus permanent color. Mohr states that some of the benefits include a softer line of demarcation (thanks to gradual fading), less maintenance and low commitment, as well as more control over natural warmth contribution. Plus, this type of haircolor provides radiant shine and keeps the hair look healthy! What more could you ask for?




Mohr identifies a good candidate for demi-permanent color as anyone with brown hair who doesn't wish to see any warmth after a few weeks, anyone who wishes to have a natural-looking color that is close to their own hair color, and anyone who wants to see dimension and variation who may already be highlighting his/her hair. If you're not sure if you'd make a good fit, ask your colorist!




To determine the ideal shade of demi-permanent color for you, your colorist will consider a few things. "We first have to look at the client's skin tone and eye color," Mohr says. "Once their skin tone has been determined, the next step is to ask the client whether they'd like a natural look or something more eye-catching." Mohr also takes the client's hair texture into account. "The finer the hair, the more tonal saturation you will achieve," she says. "The coarser the hair, the more you'll need to spike up the tone."




According to Mohr, there are many factors that can determine how long demi-permanent color will last in the hair. "If the client shampoos their hair often, swims, or spends large amounts of time outdoors without a hat on, the color will fade faster," she says. "Most color is designed to live in the hair for 4-6 weeks." That said, if you choose a color that is close to your natural hair color and you have a minimal amount of greys, you may be able to push that number out to 8-10 weeks. To ensure the longevity of results, we recommend using L'Oréal Professionnel Serie Expert haircare. For when the greys are coming through, try Hair Touch-Up in between salon appointments. This temporary root concealer, available in five shades, can easily (and instantly) mask the appearance of greys and lasts until your next shampoo.


Ready to give demi-permanent hair color a try? Book an appointment with a L'Oréal Professionnel artist today!

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