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Color Trend: Blonde for Men

Can you pull it off?

Fellas, are you looking to switch up your hair color for summer? Consider lightening your strands and embracing the blonde hair trend currently making waves! To find out more about the blonde hair trend for men, who it is best for, what the maintenance looks like and more, we caught up with expert hairdresser and L'Oréal Professionnel Artist Jo Blackwell-Preston.

Embrace Cool Tones

In Blackwell-Preston's opinion, men look better with cool tones in their hair. "Golden highlights and warm tones don't really look that great for men," she says. "We always recommend cool tones and cool finishes."

Consider Your Hair

The integrity of your hair matters. For instance, if your hair is fine, Blackwell-Preston recommends steering clear of a double process blonde and opting for blonde highlights instead. "If the hair is super fine and you do a double process blonde, it can make it very fragile," she says. Another aspect of your hair to consider is length. "If a male client has really short hair, it's easy to lighten up but not so easy to highlight so we wouldn't recommend highlights for any guy with hair less than three inches long," Blackwell-Preston says.

Keep in mind that in order to go blonde the right way, men cannot have any preexisting hair color or pigment in their hair prior to the service. "The last thing you want is for a guy with residual pigment in his hair to go blonde and end up with orange hair," she says.

Maintenance

A topic that should always be discussed prior to going blonde is maintenance. "If you're going to get a double process blonde, you'll have to maintain it every three weeks," Blackwell-Preston says. If you wait too long between color appointments, it could lead to banding in the hair when attempting to lighten it up again. Consider your schedule and personality (how often are you realistically willing to spend maintaining your blonde?), as well as the amount of product you'll have to invest in to keep it looking fresh.

Get Inspiration

Going blonde for the first time? Bring in a photo of the color and look you would like to replicate. Blackwell-Preston recommends this to almost all of her male clients. "Some men who are new to this may not be able to express themselves in a way that gives across what they're looking for," she says. "We want to set them up for a win, which means asking a lot of questions and bringing in pictures for inspiration."

Do a Strand Test

Still aren't sure if you are ready to take the plunge? Ask your colorist to do a strand test. "I'm a firm believer in 'when in doubt, strand test it out'," Blackwell-Preston says. "It's worth taking the time to do a strand test to see if the client likes the look before we go in with the whole thing."

When it comes to any lightening service, it is important for the pro colorist to be incredibly thorough and upfront, especially with men who may not have any experience with hair color. "With men, very often it's the first time they have colored their hair," she says. "Many of them may not know what to expect." To that end: fellas, if you have any hesitation or questions about going blonde, speak up during your consultation! It is better to address any concerns prior to embracing the trend to ensure a great result.

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